Campaign
'No Filters necessary' promotes real smiles from good oral health. The campaign is a response to popular filters on mobile apps such as Facebook, Instagram and Snapchat which superimpose features like whiter teeth onto use s photos. The tone and imagery employed was to appeal to the affluent demographic of the brand.
Facebook adverts promoting good oral health which does not require filters, was targeted in affluent, metropolitan areas.
Marketing templates
We developed several branded templates for a print-on-demand service tailored specifically for dental practices. These templates allow practices to input various details such as events, treatments, or general information. Once customized, the templates are printed and sent directly to the practices, streamlining the process and ensuring timely delivery.
Website
Several user and technical issues were identified with the existing website which was up to use to resolve.
The revamped website enables users to accomplish common tasks more efficiently, critical information was made more prominent, and the branding reflected the companies position in a better light. The website was reskinned to better reflect the brand proposition and the UX was also looked at to address user frustration and generally, a more streamlined page structure for more fluid content management.
Ongoing support
Platinum dentistry is a collective of specialist dental practices which delivers exceptional patient care to patients with high expectations. The practices themselves with its plush interiors and personalised touches which resemble a vogue living room more than a clinical setting. We helped redefine the brand to be more targeted and create an improved patient experience. Ongoing graphic design work was also backed up national strategic campaign to create and drive interest.
- Branding
- Advertising
- Campaign
- Graphic design
- ClientPlatinum Dentistry
- Year2017